Revisiting Fallon’s BMW Films Ads
In 2001/2 Fallon teamed up with a variety of directors including John Woo, Tony Scott and Guy Ritchie to produce a series of eight short film / video advertisements for BMW. All eight films starred...
View ArticleSelect Stories, 29-Oct
Right Music For Your Viral Ad - SharpNine Tom Belton of SharpNine Music overviews considerations for use of music in your next YouTube viral advertising video. While some concepts are familiar ground...
View ArticleSelected Stories, 8-Nov
The Playmaker's Tools - Competitve Market Communications The Playmaker’s Table – Students of competitive strategy will appreciate this “periodic table†of communications strategies. Us Twitter...
View ArticleOn Strategy and Google
I am not an expert strategist, but I’ve picked up a few tidbits over time. In school I learned that strategy leaves a trail – You can divine a company’s strategy by the products it launches,...
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